suitable for

all skin types

when to use

daily, morning & evening

refillable

reuse & recycle

100% of users agree it removes all traces of makeup*

*Source: Consumer Study December 2024. Does not includes waterproof makeup.

100% of users agree that skin is refreshed and clean.

*Source: Consumer Study December 2024.

94% agree that first in line, silky gel cleanser cleanses skin without leaving skin dry after one use.

*Source: Consumer Study December 2024.

key ingredients

This formula blends River Mint and Flannel Flower to refresh and protect, while Jojoba Esters strengthen the skin barrier and Glycerin delivers lasting hydration.

award winning cleanser

Prevention Beauty Awards

Best Gel Cleanser 2025 - Winner

Recognised as Best Gel Cleanser in the Clean and Green category at the Prevention Beauty Awards 2025, our First in Line Silky Gel Cleanser has been independently validated by skincare experts for its exceptional clean formulation and results.



Clean & Conscious

Best Face Cleanser for Oily Skin 2025 - Bronze Winner

Celebrated for its silky texture and gentle, effective cleanse that leaves skin balanced.

“Gentle but still does such a good job at taking the day off… the texture is sooo silky!” — Petria Leggo-Field, Expert Judge

how to use

1. Apply to damp face and massage gently.

2. Rinse thoroughly.

3. Use morning and evening.

designed to be refilled

We design skincare that is made to last. Our refill range lets you continue using your signature vessel while reducing waste. Refills are kerbside recyclable, cost less than a full-size product, and ensure you always have your favourites on hand.

frequently asked questions

5.0
Rated 5.0 out of 5 stars
Based on 17 reviews
100%would recommend this product
17 reviews
  • Jude C.
    Verified Buyer
    I recommend this product
    Your age range 65+
    Skin type Dry
    What are your skin concerns? Dullness, Dehydration, Sensitivity
    What did you like about this product? Balances & nourishes skin, Feels luxurious, Hydrating, Gentle on skin, Non-sticky
    Rated 5 out of 5 stars
    13 hours ago
    Gem

    this product is a gem smoothly removes makeup and grime ready for your face to be moistened

  • Lynette S.
    Verified Buyer
    I recommend this product
    Your age range 65+
    Skin type Dry
    What are your skin concerns? Fine lines & wrinkles, Dehydration, Uneven skin texture, Dullness, Redness
    What did you like about this product? Gentle on skin, Hydrating, Noticeable results, Balances & nourishes skin, Non-sticky
    Rated 5 out of 5 stars
    2 weeks ago
    FIRST IN LINE, SILKY GEL CLEANSER

    Works well. Lovely on skin. Non drying but takes cleansing to a new level. So easy to use. Skin feels amazing after using it.