Yes, the al.ive body baby range is formulated for use on babies and kids. If you have any concerns about product safety for your newborn, it's always worth checking with your doctor or pharmacist first.
As eczema is a medical condition, we'd recommend discussing any new skincare product with your doctor or pharmacist before introducing it, so you can feel confident it's the right fit for your child's skin.
The right age can vary depending on your child's skin sensitivity and any guidance from your paediatrician or dermatologist, but as a general rule, bubble baths are usually fine to introduce from around age 2.
It's formulated for use all over baby's body. If you're using it on the head or face, take care to keep it away from the eyes and mouth.