suitable for

all skin types

when to use

daily, morning & evening

refillable

reuse & recycle

100% of users agree it removes all traces of makeup*

*Source: Consumer Study December 2024. Does not includes waterproof makeup.

100% of users agree that skin is refreshed and clean.

*Source: Consumer Study December 2024.

94% agree that first in line, silky gel cleanser cleanses skin without leaving skin dry after one use.

*Source: Consumer Study December 2024.

Key Ingredients

This formula blends River Mint and Flannel Flower to refresh and protect, while Jojoba Esters strengthen the skin barrier and Glycerin delivers lasting hydration.

Award Winning Cleanser

Prevention Beauty Awards

Best Gel Cleanser 2025 - Winner

Recognised as Best Gel Cleanser in the Clean and Green category at the Prevention Beauty Awards 2025, our First in Line Silky Gel Cleanser has been independently validated by skincare experts for its exceptional clean formulation and results.

Clean & Conscious

Best Face Cleanser for Oily Skin 2025 - Bronze Winner

Celebrated for its silky texture and gentle, effective cleanse that leaves skin balanced.

“Gentle but still does such a good job at taking the day off… the texture is sooo silky!” — Petria Leggo-Field, Expert Judge

how to use

1. Apply to damp face and massage gently.

2. Rinse thoroughly.

3. Use morning and evening.

designed to be refilled

We design skincare that is made to last. Our refill range lets you continue using your signature vessel while reducing waste. Refills are kerbside recyclable, cost less than a full-size product, and ensure you always have your favourites on hand.

frequently asked questions

5.0
Rated 5.0 out of 5 stars
Based on 34 reviews
34 reviews
  • Jacqueline L. H.
    Verified Buyer
    I recommend this product
    Your age range 46-55
    Skin type Dry
    What are your skin concerns? Fine lines & wrinkles, Dehydration, Redness
    What did you like about this product? Noticeable results, Feels luxurious, Gentle on skin
    Rated 5 out of 5 stars
    1 month ago
    Cleanser

    My skin had always been super sensitive yet this product really works for me and my skin always feels really clean.

  • Leah T.
    Verified Buyer
    I recommend this product
    Your age range 26-35
    Skin type Normal
    What are your skin concerns? Dehydration
    What did you like about this product? Feels luxurious, Balances & nourishes skin, Gentle on skin, Hydrating
    Rated 5 out of 5 stars
    2 months ago
    Love!

    Love this cleanser so much! It smells gorgeous and actually foams up a bit unlike other expensive cleansers. It feels so luxurious to use.

  • Anita P.
    Verified Buyer
    I recommend this product
    Your age range 56-65
    Skin type Combination
    What are your skin concerns? Sensitivity, Fine lines & wrinkles
    What did you like about this product? Feels luxurious, Gentle on skin
    Rated 5 out of 5 stars
    2 months ago
    Skin feels so clean

    My skin feels so clean and it doesn’t make it feel dry

  • Maria L.
    Verified Buyer
    I recommend this product
    Your age range 46-55
    Skin type Combination
    What are your skin concerns? Sensitivity, Uneven skin texture, Fine lines & wrinkles, Damaged skin barrier, Dullness
    What did you like about this product? Feels luxurious, Streamlines my routine, Lightweight, Non-sticky, Gentle on skin
    Rated 5 out of 5 stars
    2 months ago
    Morning Ritual

    The simple, yet perfect way to start your morning skin care routine before heading out the door. The gel cleanser refreshes your skin and doesn’t leave your face feeling dry. The texture of my skin feels smoother and ready for the next step in my routine. The gel cleanser is gentle enough for even my teen to use without me feeling worried. I love the streamline look and feel of the packaging and am looking forward to adding more products from the range to my collection.

  • Marlene S.
    Verified Buyer
    I recommend this product
    Your age range 65+
    Skin type Normal
    What are your skin concerns? Fine lines & wrinkles
    What did you like about this product? Balances & nourishes skin
    Rated 5 out of 5 stars
    3 months ago
    excellent product

    excellent product

  • Tammy D.
    Verified Buyer
    I recommend this product
    Your age range 46-55
    Skin type Combination
    What are your skin concerns? Uneven skin texture, Sensitivity
    What did you like about this product? Feels luxurious, Balances & nourishes skin, Gentle on skin, Hydrating, Lightweight
    Rated 5 out of 5 stars
    3 months ago
    So Good

    I didn’t expect this to be so good. It is so amazing on the skin.. also the bottle looks great for display.. love love these products.

  • Michelle M.
    Verified Buyer
    I recommend this product
    Your age range 65+
    Skin type Normal
    What are your skin concerns? Fine lines & wrinkles, Uneven skin texture, Dullness
    What did you like about this product? Feels luxurious
    Rated 5 out of 5 stars
    3 months ago
    Bonus gift

    Beautiful product

  • Liz T.
    Verified Buyer
    I recommend this product
    Your age range 56-65
    Skin type Normal
    What are your skin concerns? Dehydration, Dullness
    What did you like about this product? Lightweight, Gentle on skin, Non-sticky
    Rated 5 out of 5 stars
    3 months ago
    Silky Gel Cleanser

    This is such a fabulous product. So light and gentle and does exactly what it says. My skin feels so soft after use.

  • Raelene H.
    Verified Buyer
    I recommend this product
    Your age range 56-65
    Skin type Dry
    What are your skin concerns? Fine lines & wrinkles, Uneven skin texture, Damaged skin barrier
    What did you like about this product? Feels luxurious, Gentle on skin, Non-sticky, Lightweight
    Rated 5 out of 5 stars
    3 months ago
    Feels great on skin

    Just pump a few drops with water and it cleanses your skin beautifully. Very happy with my free gift - thank you!

  • Amanda T.
    Verified Buyer
    I recommend this product
    Your age range 46-55
    Skin type Combination
    What are your skin concerns? Dehydration, Excessive oiliness, Fine lines & wrinkles
    Rated 5 out of 5 stars
    3 months ago
    Silky Gel Cleanser

    Love it!

  • Jade G.
    Verified Buyer
    I recommend this product
    Your age range 26-35
    Skin type Combination
    What are your skin concerns? Dehydration, Sensitivity, Uneven skin texture, Excessive oiliness, Redness
    What did you like about this product? Gentle on skin, Lightweight, Non-sticky, Noticeable results, Refillable packaging
    Rated 5 out of 5 stars
    3 months ago
    THE CLEANSER T For 4 DIFFERENT SKIN TYPES!

    This cleanser has honestly been such a good find for our house. My two teenagers, my tween and I all now do our skincare routine together in the bathroom and somehow this cleanser works for all of our completely different skin types. It’s really gentle, doesn’t leave your skin feeling stripped or dry, and I’ve genuinely noticed pimples clearing up so much quicker since we started using it. One of those products that just works without being harsh.

  • Amanda S.
    Verified Buyer
    I recommend this product
    Your age range 56-65
    Skin type Combination
    What are your skin concerns? Sensitivity, Fine lines & wrinkles, Dullness, Dehydration, Uneven skin texture
    What did you like about this product? Gentle on skin, Feels luxurious, Lightweight, Refillable packaging, Hydrating
    Rated 5 out of 5 stars
    3 months ago
    Silky Gel Cleanser

    Love this Cleanser leaves my face feeling wonderful 🙏