Why We’re Switching to PCR Plastic, The Story Behind Our Refill Bottles

This month marks a meaningful milestone for al.ive body. We’re proud to launch our new refill collection. Now housed in bottles made from 100% post-consumer recycled (PCR) plastic. This isn’t just a packaging update. It’s a purposeful  step toward more considered, responsible design that reduces impact while maintaining the premium experience that defines al.ive.

So why the change?

PCR plastic is created using existing plastic waste collected, cleaned, and reprocessed into new, high-quality packaging. By using PCR, we help divert plastic from landfill and reduce the demand for virgin materials. It’s a smarter, more circular solution that supports a future where waste is reused, not replaced.

Our PCR refill bottles are also fully kerbside recyclable and pair perfectly with your favourite existing al.ive products, helping you refill with ease and intention. Same formula, elevated packaging, and a lower footprint. It’s about making sustainability simple, and care more consciously.

Refill, reuse, and reduce. This is what the future of personal and home care looks like. 

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