suitable for

all skin types

when to use

daily, morning & evening

refillable

reuse & recycle

100% of users agree it removes all traces of makeup*

*Source: Consumer Study December 2024. Does not includes waterproof makeup.

100% of users agree that skin is refreshed and clean.

*Source: Consumer Study December 2024.

94% agree that first in line, silky gel cleanser cleanses skin without leaving skin dry after one use.

*Source: Consumer Study December 2024.

key ingredients

This formula blends River Mint and Flannel Flower to refresh and protect, while Jojoba Esters strengthen the skin barrier and Glycerin delivers lasting hydration.

award winning cleanser

Prevention Beauty Awards

Best Gel Cleanser 2025 - Winner

Recognised as Best Gel Cleanser in the Clean and Green category at the Prevention Beauty Awards 2025, our First in Line Silky Gel Cleanser has been independently validated by skincare experts for its exceptional clean formulation and results.



Clean & Conscious

Best Face Cleanser for Oily Skin 2025 - Bronze Winner

Celebrated for its silky texture and gentle, effective cleanse that leaves skin balanced.

“Gentle but still does such a good job at taking the day off… the texture is sooo silky!” — Petria Leggo-Field, Expert Judge

how to use

1. Apply to damp face and massage gently.

2. Rinse thoroughly.

3. Use morning and evening.

designed to be refilled

We design skincare that is made to last. Our refill range lets you continue using your signature vessel while reducing waste. Refills are kerbside recyclable, cost less than a full-size product, and ensure you always have your favourites on hand.

frequently asked questions

5.0
Rated 5.0 out of 5 stars
Based on 22 reviews
100%would recommend this product
22 reviews
  • shirley k.
    Verified Buyer
    I recommend this product
    Your age range 56-65
    Skin type Combination
    What are your skin concerns? Dullness, Fine lines & wrinkles, Dehydration, Uneven skin texture
    Rated 5 out of 5 stars
    2 hours ago
    So soft so clean

    This leaves you feeling so soft as very mature , skin here but it leaves my face feeling amazingly soft , great 1st step in skin care care

  • Sharon R.
    Verified Buyer
    I recommend this product
    Your age range 65+
    Skin type Normal
    What are your skin concerns? Fine lines & wrinkles, Dehydration, Dullness, Damaged skin barrier
    What did you like about this product? Balances & nourishes skin, Feels luxurious, Gentle on skin, Lightweight, Hydrating
    Rated 5 out of 5 stars
    18 hours ago
    SILKY GEL CLEANSER

    The lightweight gel texture feels luxuriously smooth on the skin and transforms into a gentle, refreshing cleanse that leaves my face feeling soft, clean, and hydrated, and a little product goes a long way. Highly recommend for anyone wanting an effective yet beautifully gentle cleanser.